just wrote a great article about second acts in both life and wine:
I had the honor of creating the label for A La Main, one of the wines she talks about along with Elizabeth Chambers Cellar, Silvan Ridge, Ghost Hill Cellars, and Gypsy Dancer.
Is there anything more tantalizing than a personal reinvention narrative? We can't resist tales of tarnished playboys polishing off their images. And we can't help but cheer (or leer?) when our favorite musician, actor, comedian, porn star or pro wrestler breaks into politics.
The wine industry is a stage cluttered with second acts. For aging TV stars and quarterbacks, a vanity wine label is de rigueur these days. As for hands-on winemakers, their backgrounds tend to run the gamut. I can think of vintners who came to Oregon wine from the forest service, modern dance, sculptor, ceramics and engineering, just off the top of my head.
And, of course, the Venn diagram between winery ownership and past careers in finance or medicine is awfully thick in the middle. Where in Portland, "Where did you move here from?" is standard-issue cocktail conversation, its wine-country equivalent is, "What did you used to do?" Read the entire article here
|A La Main|